It serves to identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. We look into every aspect of our packaging:
Labels – Is it eye catching? Does it contain all information consumers need in an organized way?
Opening – Depends on the product itself. Is it easily accessible or does it need to resist tampering? Can it be resealable?
Size – Transportation requirements affect how the packaging will be designed.
Durability – Is it reliable to protect the product from wear, pressure or damage if need be?
Design – Is it functional overall?